When MTD Products Limited, a world leader in outdoor power equipment, asked me to build and lead a marketing team in Canada, I needed to find the right agency fit. Many of our customers had different needs and expectations and had been asking for customized marketing/brand plans for months. I needed to work with someone I could trust and an agency that would bend over backwards to make sure that we surpassed all marketing KPIs. After an exhaustive search, Robert and Jazz became the clear choice. 

Jazz was able to work with us and our key customers such as Canadian Tire, Sears and specialized retail. to develop innovative marketing/brand plans with each partner that have now changed the way our industry goes to market. These marketing initiatives helped us retain and grow business to record levels.

“Robert always made it his mission to become an integral part/extension of our team. I could always count on him to fill in if I couldn’t be present at certain customer meetings. He always hit the ground running and learned the business quickly. His industry insights were invaluable in growing our brand recognition and sales to unprecedented levels.” - Hugo Surette, Director of Marketing

Key Wins with Jazz

• Created the Troy-Bilt “Pushing Limits” marketing campaign for Canadian Tire, which allowed MTD Products to achieve record sales with that customer.
• Led the design, set up, and operation of a 2 storey trade show booth for our biggest customer’s Annual Dealer Convention — which became the talk of the show.
• Developed a tablet kiosk product selector for Sears Canada’s newly renovated key stores, which received unprecedented praise from their consumers and the company leadership.
• Invented a unique direct mail campaign piece with Canada Post which was distributed to 521,000 geo-targeted consumers and generated additional sales of $1,250,000.

Why Robert Larose and Jazz Marketing Communications

As a marketing executive, choosing the right agency is not simply conducting an RFP; it’s about finding someone who shares the same values and passion needed to succeed and it’s about who can deliver consistently, particularly when under intense pressure.

I have been in sales & marketing for 20 years, and Robert Larose and his Jazz Marketing Communications team comprise the best agency partner I have ever worked with throughout my career. His team has been instrumental in helping us achieve tremendous levels of success. I fully expect to continue to work with Robert and Jazz for many years to come and recommend them to marketing peers that truly want to break through and make a difference in the market place.