The new line, with its bright and sleek packaging, is presented in a perspective relative to its usage and benefits. GO is for consumers who want to seize the day, push their limits, and bring out the best of themselves. The GO family currently carries 8 products, split in two sub-categories, GO Omega and GO Joints.
Jazz was mandated to develop the full brand identity for the line, including its name, logo and packaging. Jazz also orchestrated the new campaign Allez, GO!, targeting active consumers who want to stay active. The campaign’s modern graphics stand out.
“With GO, people no longer need to feel constrained in their daily activities. We want to tell them to move forward, to live their life. We want to tell them, come on, GO!” explains Jean-Maurice Breton, VP Creative at Jazz.
This multi-platform campaign extends to TV, and outdoor, in-store and digital advertising. A webpage, GOADRIEN.com
With the introduction of this new image for the GO line, Jazz wanted to give Adrien Gagnon a fresh appeal, to better represent the modern brand it is today.
Advertiser: A.G. Natural Health Ltd.
Client: Daniel Roy, Jenny Charbonneau
Agency: Jazz Marketing Communications
Creative Direction: Jean-Maurice Breton
Copywriting: Jean-Maurice Breton, Annie Chevalier
Artistic Direction: Daniel Proulx
Client Services: Robert Larose, Christine Leroux
Production Director: Renaud Stenton-Dupré
Original Music: Jean-Marc Pisapia
Media Placement: Espace M
Design Studio: Jazz Marketing Communications