Faced with declining venue awareness in light its frequent moves over a few years, The Montreal Auto Show asked Jazz for a quick solution to help solve the problem, just weeks before the event. We staged live “street theatre” stunts in key locations across the city, “ticketing” passers-by with small savings coupons, and even staging an on-ice race during a Canadians game at the Bell Centre for major media coverage. Traffic increase over previous year was notable. Agency won a Bronze Coq d’Or for its cost-efficient ingenuity on this.