PROMOTION - CONTEST - PUBLIC RELATIONS
Lavo was seeking an innovative and inspiring promotion to drive sales while communicating it's recent product enhancement – biodegradability. Jazz created a unique theming with a focus on the ecological benefits of this innovative product, creating a fully integrated campaign with in-store product neck POP, an Eco-Tourism contest supported by a bilingual radio campaign, a microsite for data capture and a Public Relations initiative tied to the 100th anniversary of the Scouts Mouvement.
