To illustrate the extreme properties of its new 3M™ Envision™ Print Wrap Films, 3M launched a Canada-wide contest with an integrated marketing campaign by Jazz. The agency developed a unique and extreme theme for the promotion, with a microsite to collect registrations, promotional tools, and digital and print campaigns.
To complete the theme, Jazz handled the delivery of extreme prize experiences, including an eco-trip to Costa Rica, a trial course at Jim Russel Racing School in Mont-Tremblant, and multiple entertainment items such as a quadcopter drone and sports video cameras.
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