AL-Cartes

Assumption Life wanted to attract more attendees in their booth during their trade show exhibitions. Jazz developed a strategy consisting of a game where participants received a key before the start of the show. The key was accompanied by an invitation to come visit their booth and try their luck at unlocking the treasure chest on site, for a chance to win a grand prize. The game allows staffers to collect and qualify more leads to allow for sales follow-ups after the show.